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social_media

Socialmedia & Sports

sportsnetwork.wpengine.netdna-cdn.com_wp-content_uploads_2011_10_social-trophies.jpg

(The magnitude of social media in general)

How much does social media influence sports?

The Sports Social Media landscape has transformed dramatically over the last few years and continues to change at a rapid pace. Social media has changed the sports world making information instantaneously available. Real-time updates become breaking news that find its way to millions of people with just a click of the mouse. Blogs are replacing newspapers and social media reporters are now replacing sideline reporters. Sports Media is one of the most exciting fields in the industry today and will only gain in popularity in the future.

Some fact

50% of all TV related conversations on social media are about sports

83% of sports fans will check social media while watching a game on tv

63% wil even browse social media while being at an actual game

http://www.slideshare.net/weareblossombeheer/hoe-social-media-de-sportwereld-beinvloedt

Top twitter users in sports-Fans

1. Los Angeles Lakers (NBA) 1,520,444 followers @Lakers

2. Orlando Magic (NBA) 1,012,069 followers @Orlando_Magic

3. Philadelphia Phillies (MLB) 564,901 followers @Phillies

4. Real Madrid (La Liga) 315,606 followers @realmadrid

Maintaining a strong relationship with the fans is probably one of the most important aspects of a sports team off the ice/field/court. Social networks are effective tools to improve those relationships with die hard supporters while also finding new fans. From the Lakers to Real Madrid best social techniques into five steps:

  1. When in Doubt, Tweet
  2. Respect the Fan
  3. Use the Resources You Have
  4. Follow Back and Listen
  5. If it isn’t Broken, Don’t Fix it


The World Cup 2014

The World Cup 2014 saw more people sharing comments, pictures and videos over social media than any other event in history. The most talked-about game of the World Cup was not the final, but Brazil's 7-1 defeat by Germany in the semi-finals.On Twitter it attracted 35.6m tweets during the game. The figure is a Twitter record for the most-discussed single sports game ever. Only the World Cup Final came close with 35.1m tweets.Before the World Cup the most tweeted about event was the Superbowl XLVIII in 2013 that saw 24.9 million tweets.

Sporting events tend to generate high levels of chatter on Facebook, but the World Cup has been exceptional. It created the largest conversation for any event in history. During the second round there were a billion World Cup-related posts, comments and likes with 220 million Facebook users involve. By the end of the World Cup, social engagement on Facebook pushed the overall figure to three billion interactions, involving 350 million people. The most popular conversations were around the World Cup Final with 88 million people generating 280 million interactions it's making the game the single most talkedabout event in Facebook history.

There were over 2.1 billion World Cup-related searches on Google.The most searched players worldwide during the tournament were Brazil's Neymar Jr at number one, followed by Portugal's Cristiano Ronaldo, then Argentina's Lionel Messi.Many also used Google to search for particular goals. Top of the list was the Netherlands' Robin van Persie flying header against Spain, then Messi's against Iran, and next was Colombia's James Rodriguez against Uruguay. The most searched matches were topped by the goal fest between Brazil and Germany, second was the Netherlands' 5-1 win against the then current champions Spain, and third was the knock-out game where the USA's dream ended with a 2-1 defeat against Belgium.

ichef.bbci.co.uk_news_624_media_images_76255000_jpg_76255267_twitterstatbrager.jpg

-Sports app

2,53% of the apps in the applestore ar related to sports Yahoo Sports, Fox Sports Go, ESPN

-Golf & soccer apps are the most popular

http://www.sportnext.nl/berichten/nieuwe_app_moet_golfer_en_de_golfsport_vooruit_helpen (Big new app to created make golf cool again)

-Hashtags results on Instagram

#sports -14,973,052

#sport -6,720,731

#football -21,388,984

#Soccer -12,074,266

#fit -39,500,167

#fitness -87,305,998

Motivation gurus

It looks like a healthy life become a big trend. Many people have suddenly become aware that eating healthy and exercising is very important. On Instagram there are a lot of populair girls who are working on a healthy sporty lifestyle. They post pictures during exercise and share their experiences with their friends and followers. Some do have millions of followers. The question is, are they motivating? Or attack on the self-confidence?

Biggest healthy lifestyle gurus on Instagram Bold Text

@jenselter A fashion/Fitness girl/ 7.7m followers https://www.instagram.com/jenselter/

@Kayla_itsines Fit,healthy & Confident guide/ 3.9m followers https://www.instagram.com/kayla_itsines/

@emilykyefit A Health,Fitness expert/ 1.1m followers https://www.instagram.com/emilyskyefit/

@basebodybabes Personal trainers sisters/ 581k followers https://www.instagram.com/basebodybabes/


Young Athletes use social media more often

For young people a life without social media is hard to imagine. From the Dutch National Sports Survey 2012 shows that 85 percent of people aged between 20-35 years uses Facebook. Among 15-20 year olds, this is even 90 percent. In the group of 20-30, more women than men weekly using Facebook. Men tweeting more often, regardless of age. It is also striking that young people who play sports at least once a week, are frequent and longer on social media than those who do not or irregular exercise. Based on these figures, Intensive use of social media does not bothering the sport results of young adults.

More than 50% of all sportes between 20-35 can clearly imagine the communication about sports whiteout any form of. Four in ten compares his / her athletic performance via social media with others and / or communicating with the sports club through social media. About one in three indicates that their sports clubs actively use social media and 43 percent believe that his / her sports club could be more active on social media.

Sources:

https://hootsuite.com/resources/white-paper/3-ways-sports-organizations-use-social-media-to-increase-fan-loyalty http://www.forbes.com/sites/anthonydimoro/2015/07/02/the-growing-impact-of-social-media-on-todays-sports-culture/ http://www.telegraph.co.uk/sponsored/business/business-sport-series/11691416/social-media-in-sport.html http://www.alletop10lijstjes.nl/10-populairste-iphone-apps-allertijden/ http://www.sportsnetworker.com/sports-social-media/ www.youtube.nl https://www.kennisbanksportenbewegen.nl/?file=2490&m=1422883160&action=file.download

-Jamie Hornis

social_media.txt · Last modified: 24/11/2015 19:47 (external edit)